PUMA: Performance and Sport-inspired Lifestyle Products

With the business mission of being “Forever Faster”, PUMA aim high to be the Fastest Sports Brand in the World. For more than 70 years, PUMA has been developing sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into their products. They also have accessories such as caps.

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The Brand Story of PUMA

In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolve to be the world-renowed PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. In subsequent world sporting events, more athletes were seen wearing PUMA shoes and apparel, crafting a global reputation for the brand.

Leaders On And Off The Field

From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.

PUMA’s Business Philosophy

PUMA is dedicated to producing better goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.

Forever Faster, Always First

PUMA aims to always bring better and unique innovations to sports for game changing athletes. Back in 1984, the RS Computer Shoe was created in the PUMA Running Studio where the team leveraged on computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.

Reform, Equality for All

Criminal justice systems are skewed as a result of racial and social inequities; as a result, PUMA supports groups like the ACLU and REFORM Alliance who fight for systemic changes. PUMA is firmly opposed to all types of social injustice, prejudice, and inequality and works to promote worthwhile activities that contribute to a more just society.